Minimalist website design for a cult fragrance brand
ecommerce
Soma Ayurvedic’s mission is to merge Ayurveda and luxury, crafting products that resonate with modern, eco-conscious consumers. The website was designed to highlight their organic origins, minimalistic aesthetics, and exclusive product line.
Soma Ayurvedic’s mission is to merge Ayurveda and luxury, crafting products that resonate with modern, eco-conscious consumers. The website was designed to highlight their organic origins, minimalistic aesthetics, and exclusive product line.
Year
Year
2020
2020
Industry
Industry
Niche perfumery
Niche perfumery
Deliverables
Deliverables
UI/UX design
UI/UX design
My role
My role
Art direction and design
Art direction and design
Goal
Goal
This project was designed for Soma Ayurvedic — a unique fragrance house that blends Ayurvedic traditions with modern luxury. The primary goal was to create a website that reflects the brand's philosophy: naturalness, sophistication, and a connection to nature.
This project was designed for Soma Ayurvedic — a unique fragrance house that blends Ayurvedic traditions with modern luxury. The primary goal was to create a website that reflects the brand's philosophy: naturalness, sophistication, and a connection to nature.
CHALLENGES
CHALLENGES
One of the main challenges was balancing minimalism with luxury. The design had to feel exclusive yet approachable, appealing to customers seeking high-quality organic products. Another key task was creating an intuitive user experience across both desktop and mobile platforms, ensuring seamless navigation.
One of the main challenges was balancing minimalism with luxury. The design had to feel exclusive yet approachable, appealing to customers seeking high-quality organic products. Another key task was creating an intuitive user experience across both desktop and mobile platforms, ensuring seamless navigation.
DESIGN
APPROACH
DESIGN
APPROACH
The design centers around clean lines, neutral tones, and spacious layouts to keep the focus on the products. High-quality imagery and subtle typography reinforce the brand's identity as a luxury fragrance house.
The product catalog was structured to provide clear and concise information, emphasizing key features such as Ayurvedic inspiration and organic ingredients. The mobile-first approach ensured flawless usability on any device.
The design centers around clean lines, neutral tones, and spacious layouts to keep the focus on the products. High-quality imagery and subtle typography reinforce the brand's identity as a luxury fragrance house.
The product catalog was structured to provide clear and concise information, emphasizing key features such as Ayurvedic inspiration and organic ingredients. The mobile-first approach ensured flawless usability on any device.
RESULT
RESULT
The result is a sleek, minimalist ecommerce website that perfectly aligns with Soma Ayurvedic’s branding. The design enhances product visibility and provides an elegant user experience, supporting the brand’s mission to blend lifestyle and luxury.
The result is a sleek, minimalist ecommerce website that perfectly aligns with Soma Ayurvedic’s branding. The design enhances product visibility and provides an elegant user experience, supporting the brand’s mission to blend lifestyle and luxury.
dribbble
dribbble
behance
behance
email me
email me
ARTYOM––OST
ARTYOM––OST
©2025
©2025