Artyom Ost - Project - Website Design for Premium Organic Sun Care Brand

focus

work

about

process

start the project

focus

work

about

process

start the project

Minimalist design for a sustainable fashion brand

ecommerce

Public Habit is transforming the fashion industry with its innovative on-demand production model, offering premium garments that minimize waste and promote sustainability. The website was designed to showcase the brand’s eco-conscious mission, timeless designs, and seamless shopping experience.

Year

2019

Industry

Fashion

Deliverables

UX/UI design

My role

Art direction and design

Goal

This project was developed for Public Habit, a forward-thinking sustainable fashion brand focused on eliminating inefficiencies in traditional supply chains. The primary goal was to create a modern, user-friendly website that highlights the brand’s commitment to sustainability, transparency, and quality craftsmanship.

CHALLENGES

A major challenge was balancing sustainability and luxury in the design. The website needed to feel premium yet approachable, catering to eco-conscious customers. Another key challenge was ensuring a smooth and intuitive user experience across desktop and mobile platforms, optimizing for fast loading speeds and responsive design.

DESIGN
APPROACH

The website design features a clean layout, neutral color palette, and high-quality product imagery to emphasize the brand’s values. Thoughtful typography, spacious layouts, and a focus on storytelling create a polished and inviting user experience.

Product pages were designed to highlight essential details such as sustainable materials, ethical production methods, and the brand’s philosophy. The mobile-first approach ensures flawless usability on all devices, making the shopping experience accessible and enjoyable for users everywhere.

RESULT

The result is a sleek, minimalist ecommerce website that perfectly aligns with Public Habit’s mission and branding. The design enhances product visibility, improves user engagement, and reinforces the brand’s identity as a leader in sustainable fashion. By combining modern aesthetics with functionality, the website effectively connects with eco-conscious consumers who value quality, transparency, and timeless design.